Guido Segni


Demand Full Laziness, today. is a project by Guido Segni, started in 2018, which will continue for another five years, until 2023.

During this period the artist delegates and automates part of his artistic products, using deep learning algorithms. In these five years various products can be made (images, books, objects …), witnesses of the experiment carried out through the automated processes. Through DFL Guido Segni reflects on the relationship between work, automation and rest. In a historical moment in which work has become an obsession, the artist embraces the opposite current: he indulges into the exploration of sleep, laziness and creativity.

Guido Segni lives and works in Italy, abroad and in Internet, at the intersection of art, new media culture and digital hallucinations. Co-founder of Les Liens Invisibles group, he exhibited in galleries, museums (MAXXI Rome, New School of New York, KUMU Art Museum of Talinn) and contemporary art and new media festivals (International Venice Biennale, Piemonte SHARE Festival, Transmediale). Recently he has been selected for the 20th Japan Media Arts Festival’s Art Division (2017), he was a Prize Arte Laguna’s finalist (2016) and he won a honorable mention at Berlin’s Festival Transmediale (2011) with Les Liens Invisibles. Currently he teaches at Accademia di Belle Arti di Carrara and runs the online space Green Cube Gallery.

PHOTO CAPTION: Guido Segni, Demand full laziness today, video installation 7’41” on loop, flags, 2019 (2018-2023). Courtesy the artist

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